Content of the material
- Making money online using social media
- Connect with shoppers and grow your business on Facebook with ManyChat’s marketing automation. Start free today.
- Step 1: Get Group Leads
- How to Make Money on Facebook With Affiliate Marketing
- How to Make Money on Facebook by Posting Links
- Make Money With Facebook Groups
- Make Money With a Facebook Page
- How to Monetize Your Facebook Group FAST
- Miscellaneous Ways to Make Money on Facebook
- Invest in Facebook
- Enter Sweepstakes to Earn Gift Cards
- Crowdfunding on Facebook
- Host a Fundraiser on Facebook
- Gift cards on scammers wish lists
- Online Panhandling / Crowd Funding Done Correctly
- How do I check my Facebook monetization eligibility?
- How Does Instagram Make Money?
- How Can You Make Money on Instagram?
- Final Thoughts
Making money online using social media
Gone are the days when you could spam Facebook followers and churn out dollars with ease. Today, it’s all about building meaningful relationships with people and building trust with them before selling anything. Whether your goal is to generate leads, increase brand awareness, or drive sales, you can use this guide’s tactics to make money on Facebook and create better business outcomes.
Connect with shoppers and grow your business on Facebook with ManyChat’s marketing automation. Start free today
SIGN UP FREEYou already voted! The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary.
Step 1: Get Group Leads
Are you using your Facebook group to create an email list that you can market to on an ongoing basis? No? CHANGE THAT, ASAP.
You should be talking to your group members outside of your Facebook group, for a variety of reasons. First, Facebook’s algorithm can change at any point – this happened to Facebook pages, and all of a sudden the overall reach went to basically nothing.
Second, your group could get “Zucced” at any point. If you make a post that makes your members angry and they report you, your group could get shut down without warning. And all that hard work you put into building your community? Wasted.
Shifting your members over to becoming email subscribers is how you can mitigate these potential risks. And guess what? Group Leads does this automatically. As people request to join your group and provide their email address in the “answer these questions” section, Group Leads will add them to your email list and then send them a welcome email right away.
This is a HUGE component of monetizing your list. You can’t just build the email list, you’ve gotta communicate with them upon joining. Group Leads makes this easy and automatic, and it’s GDPR compliant.
Group Leadswill also auto-approve potential members based on the parameters you set. Want potential members to answer your membership approval questions? If they don’t, Group Leads will auto deny them. Want to create a femme-only space, like Sisters in SEO? Group Leads enables that functionality as well.
Essentially, Group Leads can save you hundreds of hours each year on the screening, approval and lead capturing processes.
It’ll do everything but make you breakfast in the morning, and if you admin a large Facebook group it’s an absolute must-have. Plus, you pay once and get lifetime access (so there are no recurring monthly fees, it’s a one-and-done thing that works for all the groups you manage). Check out this affiliate link to get the best deal on Group Leads, and then come back here and comment about all the time it’s saved you.
Once you’ve signed up for this, monetization is pretty easy and automatic. But even if you don’t join Group Leads, you can still make money off of your members – even if you’re a total newbie at this kind of thing.
Monetizing your Facebook group may seem even like a real challenge, especially if you don’t have a lot of experience. It may feel like it’s too much to even start to get into.
It’s not. You can pick any path here and make money from Facebook groups in a very short period of time with both advertising and affiliate partners: [toc] TL;DR note for this guide: if you’re short on time and headspace, skip to the last section (How to Monetize Your Facebook Group, FAST) and pay attention to the press kit/rate card paragraphs right above it as well.
For a more holistic approach that will also help you turn your Facebook group into a passive revenue stream, follow the whole guide and join our Facebook group on Facebook group monetization (yo, dawg…I heard you like Facebook groups). We also use the group to facilitate free mastermind sessions on making money with Facebook groups, conducted via the groups (we have recorded trainings you can check out).
Now, let’s turn your Facebook group into a money making machine! But first…
How to Make Money on Facebook With Affiliate Marketing
Making money online is simple once you learn about affiliate marketing. This is actually how our blog makes most of its money.
How to Make Money on Facebook by Posting Links
The process is simple.
You partner with companies that you love and think people would find value in.
Then, you use a special tracking link and post it on your Facebook timeline. Every time someone uses your link to purchase, you get paid a small commission.
You don’t even need a website to do this.
It’s a great way to provide value to others and make some money of your own.
When we first started our blog, we had no idea what affiliate marketing was. After we took the course Making Sense of Affiliate Marketing, we started to earn thousands of dollars a month online.
Make Money With Facebook Groups
Making money in Facebook groups follows a similar process as above. You just have to get them to purchase using your link.
Here’s the deal.
When you’re a guest in someone else’s group, you’re subject to their rules and that might not include posting links you profit off of. Major bummer!
However, if you create your own group and invite your friends and other people in your network, you get to choose the rules.
As the group administrator, people trust you, and trust leads to more sales.
Plus, creating a group is super simple. Moderating it doesn’t require that much effort. When you engage people in your group, they will be more likely to purchase from you.
Check out The Savvy Couple Community on Facebook for a glimpse.
Make Money With a Facebook Page
If you have interests that other people share, create a Facebook page!
Many businesses have Facebook pages, but it is not necessary at all. You can create one based on general interests. People use the search bar to find pages to follow and they might just find yours.
You can manage your own page right from your personal account, so it’s not a complicated process to run both.
Since pages are yours, you can post your affiliate links as you please.
Just be aware of the proportion of affiliate links to other content. To succeed on Facebook, you have to post several times per day (their algorithm doesn’t prolong content unless there’s engagement) and be more of a curator than a creator.
Some other things to post are:
- Funny memes
- Inspirational videos
- Motivational quotes
We have our own Facebook page that you can follow to see how someone does this in action.
How to Monetize Your Facebook Group FAST
This section is where the big (and quick) money is. If you’ve got a large Facebook group with a targeted audience, it should be no problem for you to find affiliate partnerships that you can start generating income from right away.
One thing you should know about making money from Facebook groups via affiliate and advertising relationships: you absolutely need to disclose every time you’re promoting a product or service that is paying you to do so (even if it’s just a percentage on the back end).
This is a very, very big deal. Every time you make a sponsored post or link to an affiliate, you need to disclose that it’s an ad, sponsored post, or an affiliate link. Not doing this can get you in BIG trouble and jeopardize the trust of your members.
Always, always disclose when a post is sponsored or you’re promoting a product or service that you have an affiliate relationship with. This is also true if you receive product in exchange for a review.
Miscellaneous Ways to Make Money on Facebook
Here are a couple of other ways to make money on Facebook that didn’t fit into the above categories.
Invest in Facebook
While this technically isn’t a way to make money on the platform itself, if you really enjoy Facebook, they can enjoy your investment in the stock market.
At the time of writing this article, Facebook does not pay dividends to shareholders, but that doesn’t mean that you can’t make money.
Of Facebook’s 40 billion in revenue in 2017, 99% of that is coming from ads (which is why you should manage ads, by the way). So, as long as companies find value in their ads, then Facebook isn’t going anywhere.
This means that your stock value should rise over time, making you money.
This is not a get rich quick method for how to make money on Facebook, but it can work in the long-term.
We like using Acorns to round up our digital change to invest in the stock market.
Enter Sweepstakes to Earn Gift Cards
Gift cards are money!
Whether it’s taking an online survey or participating in sweepstakes, you can earn Amazon gift cards.
You might see advertisements to participate in these on your Facebook timeline.
Getting free gift cards takes a little work (and some luck), but it’s extremely simple.
Crowdfunding on Facebook
There are plenty of crowdfunding sites you can use, such as:
- Go Fund Me
If you need to raise money and people think it’s a justifiable cause, they can contribute. After the site takes their cut, you are left with the rest to take home.
Just be careful about doing this too often as it could look like you’re spamming your friends and family.
But, if you have a worthy cause, it’s a viable option.
Host a Fundraiser on Facebook
In this case, you’re not technically taking the money home, but there are plenty of charities and non-profit organizations that can really use your support.
Recently, when it’s your birthday, Facebook asks you if you want to host a fundraiser in honor of the special day.
If you feel inclined, you can set one up. It doesn’t have to be your birthday, though. You can create on at any time.
Gift cards on scammers wish lists
A Which? member, who we’ll refer to as ‘Beth’, also told us she was recently abroad on holiday when she received an email that appeared to be from a close friend.
She was asking to borrow £200 to help her pay for Christmas. The friend gave instructions for the money to be sent as an Amazon gift card to a different email account.
Beth sent the voucher, but a few weeks later she discovered criminals had accessed her friend’s email account and had pretended to be her.
They had made similar requests to other friends and family who were on the email account contact’s list.
Beth hasn’t been able to get her money back because she paid for the gift card before sending it to a third party. There is currently no protection for consumers in this case.
Although she paid for the voucher on her credit card, she isn’t protected by Section 75 of the Consumer Credit Act because technically, she received what she paid for.
Online Panhandling / Crowd Funding Done Correctly
Ok, let’s talk in general about some general guidelines for doing this sort of thing.
There are a lot of reasons that people are afraid to ask for others’ help in paying their bills and costs of living.
Part of it is a culture that emphasizes self-sufficiency, and part of it is the notion that seeking charity is shameful and reflects poorly on oneself.
For some, it is the simple idea that they would fail if they sought charity. Others still might think that gaining others’ charity is simple as long as you have the right approach.
The truth is that the charity of strangers is not so predictable.
Lots and lots of factors come into play when people are considering a charitable act, but more than anything else, it’s just about context.
Was it presented in a way that compelled them? Did you make them want to trust you?
These questions are more important than how good or bad your cause is, or how much you legitimately need the money.
Sadly, your level of need is irrelevant to the potential donors.
It only matters how your cause made them feel.
- Give your campaign a face
If you want people to have the maximum impact from your cause, you’re going to want a good “face” for your campaign. It needs to be stated simply– you need a kid, or an attractive friend, or someone who is emotionally impactful to look at. The reality is a little unfortunate, but you need to advertise your cause just like anything else. Which means a trustworthy face is a must. It can be you, of course, but if you have anyone in your life who makes a perfect face for a cause, seize that opportunity. It’s going to affect your bottom line.
- Extend your reach by using a simple to understand language
When you are writing for your cause/campaign, use easy, friendly language. Don’t scare away your potential donors by “talking over them.” Preferably, your language will be simple enough that people in other countries will still be able to get the gist of what you’re saying. You want the absolute widest audience you can get here, so details like the language you use are going to be incredibly important. No slang, no cliches, and absolutely (absolutely!) no foul language. A brief glance at any fundraising site shows that campaigns that use expletives almost universally fail.
How do I check my Facebook monetization eligibility?
Go to Creative Studio, Go to Facebook section, Go to Overview, Go to Page picker and check status of your Page.
How Does Instagram Make Money?
Now, you may wonder where I’m going with this – but people often ask me how Instagram makes money, and I thought this was the perfect place to answer that.
Instagram – like its parent company Facebook – makes most of its money through selling advertising. According to Merkle’s quarterly Digital Marketing report, advertising spend on Instagram has continued to grow year over year.
How Can You Make Money on Instagram?
As you know, Instagram isn’t just a great place to show nice pictures of everything you are up to and grow your following. It’s also a great platform to grow your brand and make some money. There are a few things you can do to make money with Instagram in 2021, like:
- Drive traffic to your blog, website, or e-commerce
- Generate leads
- Advertise your products and services
- Build and grow your brand
- Go viral with the message you’re sending
- Get sponsorships
Now that we’ve shown you the sites, you just need to start joining them and raising money!
Do you have any tips or tricks for getting money from strangers online? Let us and our readers know in the comments below.